May 27, 2011
As part of J.P. Morgan Asset Management’s continued investments in its retirement business, the firm named Benji Baer Managing Director and Retirement Chief Marketing Officer.
In this newly created position, Ms. Baer will define and develop J.P. Morgan’s retirement client experience, "leveraging the vast intellectual capital and resources of the firm to create tailored solutions that address the specific needs of each client segment," according to a press release. Ms. Baer, who was previously head of Americas Marketing at Legg Mason, will also be responsible for developing a unified J.P. Morgan retirement brand and strategy across the firm’s other business lines.
Ms. Baer will report to Richard Chambers, Chief Marketing Officer for J.P. Morgan Investment Management Americas and will serve as a member of the senior management team for Michael Falcon, Head of Retirement for J.P. Morgan Asset Management.
"Providing a new generation of retirees with options that will strengthen retirement security has never been more important, and having a dedicated, veteran marketing executive like Benji on our team will be a tremendous advantage as we increase our visibility in this market," Mr. Falcon said in the release.